Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
The old ways of doing business are collapsing.
Bro marketing. Manipulative persuasion. Hustle at any cost.
That era is over.
The Business Growth Architect Show is for Founders of the Future—the leaders who aren’t trying to win an outdated game, but to design what comes next.
This is a conversation space for those who know that real growth isn’t created by scaling systems alone. It’s built at the intersection of strategy, spirituality, and humanity.
Hosted by Beate Chelette, each episode explores what it truly takes to build a business that scales without breaking the people inside it. You’ll hear grounded, thoughtful conversations with founders, CEOs, advisors, and innovators who understand that organizations—especially small and growing ones—are living systems, not machines.
The show moves past hype, tactics, and trend-chasing. It examines business models, decision-making, culture, subconscious patterns, and emerging forces like AI through a deeply human lens—asking better questions about impact, integrity, and long-term resilience.
This is a space for leaders who are done chasing noise and ready to architect growth with intention, wisdom, and responsibility.
Build businesses that work—because they honor the humans building them. Especially you.
🎧 Listen in and join the conversation shaping the future of business.
Business Growth Architect Show: Founders of the Future
Ep #199: Patrick van der Burght: How They Make You Say YES — The Science of Persuasion
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We’re living through a trust crisis.
Audiences recognize even the best hidden pitch from a mile away, customers tune out, and “ethical marketing” has become a buzzword hiding high-pressure sales tactics.
So what is ethical persuasion — and does it influence without manipulation?
In this episode of The Business Growth Architect Show: Founders of the Future, I sit down with Patrick van der Burght, founder of Ethical Persuasion Training & Consulting, to pull back the curtain on what truly makes persuasion ethical. A touchy subject for me as I believe the term has been misused so many times. But, I had to know what it means and how to use it the right way.
Patrick shares the 3-question test that tells you whether your message builds trust or breaks it. He also gives us the science behind how your audience’s brain functions before they get to a “yes.”
It’s a struggle to use persuasion methods when selling without feeling pushy. Today’s conversation will shift how you think about influence, psychology, and integrity when it comes to selling in your business.
🎯 Watch now and discover how to turn persuasion into a partnership with your client and get your customers who say yes because they want to, not because they feel pressured.
🔗 Learn more about Patrick and his work: ethicalpersuasion.com.au
🚀 Follow me for more conversations that mix strategy, psychology, and real growth insights.
Other Resources Mentioned: Website | LinkedIn | Instagram | Podcast
FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/
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