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Patrick van der Burght

Patrick van der Burght is a business partner of Dr Robert Cialdini, who wrote the book ‘Influence - The Psychology of Persuasion’, which sold 7 million copies and is considered by many top CEOs to be the best business book of all time.
Patrick is a Cialdini Licensed Trainer and has been teaching professionals the science of persuasion since 2000. Enabling them to make small changes in communication to hear YES more often. Patrick also co-authored the book ‘How to Hear YES More Often’ in 2024.

https://ethicalpersuasion.com.au/

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