Business Growth Architect Show: Founders of the Future
The Business Growth Architect Show: Founders of the Future
The old ways of doing business—bro marketing, manipulative persuasion tactics, and chasing success at any cost—are breaking down. The Business Growth Architect Show is for those who are here to build what comes next.
Hosted by Beate Chelette, this show is for the Founders of the Future—the ones who have heard the call, felt the activation, and know it’s time to lead differently. You’re not just here to make money. You want to use your skill set to make a difference. You’re building a business around your purpose, your experience, and your desire to impact others. You’re a conscious leader who believes that alignment, resonance, and integrity matter just as much as systems, scale, and strategy.
In each episode, we speak with the people who are building the future we actually want to live in—innovators, business architects, thought leaders, and disruptors who share the mindset, methods, frameworks, and tools to build scalable, purpose-driven businesses. You’ll learn how to shape your intellectual property into a clear business model, how to grow without burning out, and how to lead with vision while staying grounded in what really matters.
If you’re done with outdated formulas and ready to build something real, sustainable, and rooted in who you truly are—this is your show.
Business Growth Architect Show: Founders of the Future
Ep #183: Melanie Gorman: Lead Generation Made Simple — No Tricks, Just Results
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Tired of complicated marketing strategies that don’t deliver? Melanie Gorman, founder of Crownsville Media, shares how to attract leads by being real, staying consistent, and ditching fear-based tactics. If you want a smarter, more human way to get clients—without the hype—this conversation is for you.
Melanie Gorman didn’t set out to be a digital strategist—she started her career in mental health. But like many purpose-driven professionals, she quickly realized that her impact would be limited unless she learned how to reach clients. That realization set her on a new path—one that turned her into a sought after marketing partner for therapists, coaches, and entrepreneurs who want to market themselves authentically.
In this lets-keep-it-real episode of the Business Growth Architect Show: Founders of the Future, Melanie shares how her background in therapy helped her decode the emotional blocks that keep many business owners stuck—especially when it comes to promoting themselves. From why we feel resistance to marketing, to the subtle self-worth issues that show up in client attraction, she goes into why we want to find and yet avoid doing the work to find leads and offers grounded, compassionate solutions. Melanie also outlines how to use your intake calls, website language, and SEO strategy to align with your values and attract leads—without ever resorting to fear-based messaging.
Marketing has a bad name, mostly because of outdated fear based tactics. This episode offers a mindset shift. Whether you’re burned out from bro-marketing, confused by SEO, or struggling to explain what makes you different, Melanie offers clarity, strategy, and a deep respect for the real humans behind every brand.
👉 To learn more about how Melanie and her team help service professionals grow with integrity, visit crownsvillemedia.com and book a free consultation.
Resources Mentioned: Website | LinkedIn | Facebook | Twitter | YouTube
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